The countdown to Black Friday has begun, with excited shoppers eagerly awaiting some of the year’s best sales where they will, most likely, shop until they drop.
Falling on Friday 24th November 2017, Black Friday is a key date in retailer’s calendars, as people splash their cash in the run-up to Christmas.
But where did Black Friday come from? And what does it really signify?
Black Friday originates in the USA. The earliest known use of the term commonly refers to the day after Thanksgiving in the 1950s, when many employers reported an increase in the number of workers calling in sick in order to enjoy a four-day weekend. However, around the same time, police in Philadelphia began to use the name ‘Black Friday’ to describe huge crowds causing chaos and congestion in the city as they kicked off their Christmas shopping.
The phrase quickly caught on, and the day became known as the busiest shopping and traffic day of the year in Philadelphia and beyond, and in the decades that followed, retailers took advantage of Black Friday, offering tempting discounts to entice large crowds.
But while Black Friday has been common-place in the US for over 50 years, British consumers didn’t enjoy the same deals until Amazon offered Black Friday discounts in 2010. Retailers including Walmart-owned Asda, Currys & PC World and John Lewis have since followed suit.
Nowadays Black Friday is no longer considered a one-day shopping event, and is closely followed by Cyber Monday. Giving savvy shoppers a chance to bag even more bargains, retailers will often keep their sales going over the weekend and into Monday, releasing even more deals online.
If you’re excited about Black Friday, Cyber Monday and everything in between, then you’ll love what we’ve got in store for you….
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