Gtech AirRam Cordless Vacuum Cleaner Gets US Launch On First Anniversary

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Innovative British design company Gtech has launched its revolutionary cordless vacuum cleaner in the US.

The launch coincides with the first anniversary of the Gtech AirRam, introduced in Britain in May 2012.

The Gtech AirRam cordless vacuum cleaner is now available in the US exclusively from retail giant Brookstone.

Inventor Nick Grey designed the Gtech AirRam vacuum cleaner as a cordless, bagless, lightweight and rechargeable alternative to mains-powered vacuums.

The AirRAM was initially launched at the London Science Museum in 2012, receiving widespread acclaim in the British press, including a 10/10 review in the Daily Mail, which asked: “Is this the best vacuum cleaner ever?”

The UK success of the AirRam has helped Gtech to a record year – doubling the Worcestershire company’s turnover to £8m. Gtech is also reported to be 2012’s fastest-growing floorcare brand by value according toglobal research specialists GfK.

Now the company hopes US consumers will take to the AirRam with as much enthusiasm as the UK.

The AirRam cordless vacuum cleaner has a host of unique design features, including PC software which counts how many calories users burn whilst cleaning.

It weighs 3.5kg and uses just 100W of power – often compared to a number of 2000W or more in traditional mains powered vacuum cleaners.

But the real design deviation in the AirRam is that it isn’t a traditional vacuum cleaner. It does away with bags, cyclones and the effects of poor suction - instead using a long, bristled brush bar to scour deep into carpets and pull up all dust, dirt and debris.

Rather than sucking dirt through long tubes into a bag, the AirRam immediately compresses dust into compact bales, which can then be emptied into a bin without mess or fuss.

This in itself makes the AirRam more energy efficient, as it requires less power to generate suction – whilst still delivering powerful cleaning results. Independent tests, to IEC 60312-1-5.3 specifications found the AirRam had cleaning performance efficiency of 60.4% - 50% more than a 2000W mains vacuum tested at the same time.

On top of that, the AirRam features a quality Lithium battery, which runs for up to 40 minutes on a single charge. Using the Gtech AirRAM for 20 minutes per day (at 14p per KWh of energy), would result in energy savings of around £202 over 5 years compared to a 2400W vacuum. That means, over a five-year period, the Gtech AirRam could pay for itself.

And because it’s cordless, it’s easy to clean from room to room without plug sockets.

UK sales, from Gtech’s online store, lovevacuuming.com, and popular retailers like John Lewis and Argos continue to grow.

Inventor Nick Grey, who created the AirRam, explained: “We’ve had a fantastic year at Gtech, and a phenomenal year with the AirRam.

“The fundamental design and engineering delivers an outstanding vacuum cleaner, which many of our customers tell us has turned a day-to-day chore into a pleasure.

“Its success has enabled us to invest in more engineers and develop three teams. They are busy developing some amazing products, which will make vacuuming easy and even enjoyable. It just goes to show British design and engineering skills are alive and kicking.”

The Gtech AirRAM is available in the US exclusively from Brookstone, costing $349 For more information, visit http://www.gtech.co.uk

ENDS

Notes to editors:

For more information, please contact: Ali Harris at ClickThrough Marketing.
Telephone: +44 (0)1543 412466.
Email: [email protected]

About Gtech Floor Care:

The creation of innovative British designer Nick Grey, Gtech was the fast-growing floorcare brand by value in 2012, according to GfK. Gtech invented the world’s first cordless power sweeper, the Gtech SW02, which has sold 22 million units worldwide. Gtech’s range includes cordless vacuum cleaners, such as the Gtech AirRAM, cordless garden tools, upright vacuum products and handheld vacuum cleaners. Gtech’s cordless vacuum cleaners are lightweight, bagless and rechargeable. The Gtech AirRAM was launched in the US on May 7, 2013.

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