Seeing our new TV ad come to life has been an emotional journey for our founder, Nick Grey. With a 10,000ft2 studio, 100 vacuums, 60 dancers and 1 classic Queen song, it’s on a much bigger scale than anything that we have ever done before.
Having started Gtech from his garage back in 2001, we're delighted to be the UK's fastest growing floor-care brand* and we’re proud to be a real British success story. Nick said, “Having been able to create an advert like Break Free is really exciting for us. It was a pleasure to see it come to life after all these years of hard work. Break Free really is a dream come true.”
Break Free is our celebration of everything we have managed to achieve so far. It showcases the joy of breaking free from the cord, as well as the AirRam’s ease of use and effortless movement.
“What is most important to us is that the product does a great job in your home, not just in a lab test.” Nick reveals. “Reviews and customer feedback are really important to us and we take all of it on board when developing our products.”
See more about what our very own Nick Grey had too say about Break Free...
Visit our Gtech AirRam page for more information on our cordless upright vacuum.
*GfK RT UK, Vacuum Cleaners GB, Value Sales, Jan-Dec 2013