Breaking free, busting moves

Leading choreographer - and enthusiastic AirRam owner - Arlene Phillips reveals how she made the moves that made the ad.

Find out what Arlene sees in the light, manoeuvrable Gtech AirRam.

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Gtech: The story so far

Gtech owner and AirRam inventor Nick Grey talks small beginnings, big ambitions and one huge celebration of an ad.

Discover how the Gtech AirRam could actually make you love vacuuming.

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The making of Break Free

Discover how 10,000ft2 of studio, 100 vacuum cleaners, 60 dancers and 1 classic song came together to create the biggest all-singing, all-dancing vacuum commercial ever.

Find out more about the powerful, cordless Gtech AirRam.

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