The inspiring story behind our new campaign
At Gtech we believe in strength and integrity, not just in terms of engineering our products, but the community we create around them. That’s why we’re so proud to launch the AirRAM 3 Pink Edition; a high performing cordless vacuum that directly helps to fund life saving cancer research. It’s a cause close to our hearts.
“In business you get used to life throwing you challenges, but nothing could have prepared me for my own breast cancer diagnosis. I soon realised just how many friends and colleagues had their own story to tell. I’m proud of what we’re aiming for with the AirRAM 3 Pink Edition and hope it inspires everybody who comes across our campaign to keep pushing forward . . . “
Help us raise £100,000
For every AirRAM 3 Pink Edition purchased, 20% of profits go directly to our charity partners Worcestershire Breast Unit Haven and Cancer Research UK. We’ve set ourselves an ambitious target of £100,000 and we’re determined to reach it with the help of loyal customers and our fantastic social media community.
You can also show your charity support by donating to our Just Giving page with all proceeds going to our chosen Breast Cancer charities
Meet our charity partners
Worcestershire Breast Unit Haven have achieved so much success at home in Worcesteshire that their approach to breast cancer care and support is being rolled out nationwide. An amazing achievement from a fearless and committed team.
Cancer Research UK has over 4000 researchers, clinicians and nurses working round the clock to transform how we prevent, diagnose and treat cancer, bringing fresh hope to millions.
Find out more about their vital work here
An expert endorsement
Watch Jothie’s own consultant, Mr Steven Thrush, a specialist in the diagnosis and treatment of breast cancer, share his thoughts on our campaign.
Why your support matters
Every day in the UK around 150 people are diagnosed with breast cancer.
1 in 7 women will be diagnosed in their lifetime
Early detection and support are critical for survival
Survival rates have been steadily improving in recent years
Your purchase directly helps people living with and recovering from cancer
Designed to make a difference
In striking pink, the exclusive AirRAM 3 Pink Edition cordless vacuum comes packed with features designed to power through your cleaning. Innovative Dual Edge-Cleaning Technology lifts dirt from edges and corners, while its Vibrating Filter System reduces the need for manual maintenance.
More than anything, every single purchase helps to fund lifesaving work and improve outcomes for people diagnosed with breast cancer.
Shop the AirRAM 3 Pink Edition and help to change lives.
Spread the word and follow our campaign journey
We’d love you to post your support for everyone affected by breast cancer using #powerthrougheverything
Tag us: @gtechsocial
22nd July - A VIP visit and a shared purpose... Powering through with Worcestershire Breast Unit Haven
To help us launch our campaign, it was our privilege to spend some time with Paula, Caroline, Carol and Kate, close friends and all breast cancer survivors.
They met through their involvement with our charity partners, Worcestershire Breast Unit Haven and kindly shared their individual experiences with us during a visit to Gtech.
Not just because it looks great that way. We wanted it to make a vital impact
Since then, 20% of profits from every AirRAM 3 Limited Edition Pink sold have helped support breast cancer treatment, research and care, including the work of Worcestershire Breast Unit Haven.
a personal story
After receiving her own breast cancer diagnosis last year, our CEO Jothie Walford came face to face with the impact breast cancer can have on people and their families.
Her experience inspired the launch of the AirRAM 3 Limited Edition Pink: turning something unmistakably Gtech into a way of helping support treatment, research and care.
Hear Jothie talk about her own experience, and why the work of Worcestershire Breast Unit Haven means so much to her.
Watch:Hear from Jothie…our charity partner
Founded by Jothies own consultant, Mr Steven Thrush, Worcestershire Breast Unit Haven has pioneered initiatives in Worcestershire that have gone on to be adopted more widely.
Behind that achievement, is a committed team providing care, facilities and support for people living through breast cancer treatment and recovery.
We're incredibly proud to support them.
Discover their work
airram 3 limited edition pink
Pink on the outside. An AirRAM through and through.Finished in stunning pink, the AirRAM 3 Limited Edition Pink features all the innovation you'd expect from Gtech.
Patented AirLOC Technology tackles large debris and fine dust. Dual Edge-Clean brushes reach into corners and along skirting boards. LED headlights illuminate hidden dirt, while Dynamic Steering makes it easy to manoeuvre around your home.
Add a Self-Cleaning Filter and up to 30 minutes of full-power cordless cleaning, and there's nothing lightweight about its performance.
Most importantly, 20% of profits from every AirRAM 3 Limited Edition Pink sold continue to support breast cancer treatment, research and care.
Shop NowMore than a pink AirRAM
Over the past year, we've been proud to bring people together to raise awareness, raise funds and celebrate the people behind the cause.
Our Hollywood Bollywood Charity Ball
A VIP visit from Worcestershire Breast Unit Haven
Our Gtech coffee morning
Why your support matters
Every sale is part of something bigger.
People are diagnosed with breast cancer.
Women will be diagnosed during their lifetime.
Early diagnosis, advances in treatment and better support are helping improve outcomes, but there is still much more to do.
Every AirRAM 3 Limited Edition Pink sold helps support breast cancer treatment, research and care -- and the people working every day to make a difference.
keep powering through in
We'd love for you to spread the word and follow the campaign as it continues.
Share your support, or your own story, using #PowerThroughEverything and tag @gtechsocial
