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Power Through Everything...
The inspiring story behind our new campaign
At Gtech we believe in strength and integrity, not just in terms of engineering our products, but the community we create around them. That’s why we’re so proud to launch the AirRAM 3 Pink Edition; a high performing cordless vacuum that directly helps to fund life saving cancer research. It’s a cause close to our hearts.
“In business you get used to life throwing you challenges, but nothing could have prepared me for my own breast cancer diagnosis. I soon realised just how many friends and colleagues had their own story to tell. I’m proud of what we’re aiming for with the AirRAM 3 Pink Edition and hope it inspires everybody who comes across our campaign to keep pushing forward . . . “
Help us raise £100,000
For every AirRAM 3 Pink Edition purchased, 20% of profits go directly to our charity partners Worcestershire Breast Unit Haven, Macmillan Cancer Support and Cancer Research UK. We’ve set ourselves an ambitious target of £100,000 and we’re determined to reach it with the help of loyal customers and our fantastic social media community.
Meet our charity partners
Worcestershire Breast Unit Haven have achieved so much success at home in Worcesteshire that their approach to breast cancer care and support is being rolled out nationwide. An amazing achievement from a fearless and committed team.
Macmillan Cancer Support, renowned for their compassion and dedication - “whoever you are, whatever it takes” work tirelessly to get the very best care and support to everyone who needs it in the UK.
Cancer Research UK has over 4000 researchers, clinicians and nurses working round the clock to transform how we prevent, diagnose and treat cancer, bringing fresh hope to millions.
Find out more about their vital work here
An expert endorsement
Watch Jothie’s own consultant, Mr Steven Thrush, a specialist in the diagnosis and treatment of breast cancer, share his thoughts on our campaign.
Why your support matters
Every day in the UK around 150 people are diagnosed with breast cancer.
1 in 7 women will be diagnosed in their lifetime
Early detection and support are critical for survival
Survival rates have been steadily improving in recent years
Your purchase directly helps people living with and recovering from cancer
Designed to make a difference
In striking pink, the exclusive AirRAM 3 Pink Edition cordless vacuum comes packed with features designed to power through your cleaning. Innovative Dual Edge-Cleaning Technology lifts dirt from edges and corners, while its Vibrating Filter System reduces the need for manual maintenance.
More than anything, every single purchase helps to fund lifesaving work and improve outcomes for people diagnosed with breast cancer.
Shop the AirRAM 3 Pink Edition and help to change lives.
Spread the word and follow our campaign journey
We’d love you to post your support for everyone affected by breast cancer using #powerthrougheverything
Tag us: @gtechsocial