Authors

Emediong Udeng

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Emediong Udeng is a digital marketing and e-commerce specialist with five years of hands-on experience helping businesses thrive in the online marketplace. With a deep understanding of customer behavior, conversion optimization, and multi-channel marketing strategies, Emediong has successfully guided numerous brands through their digital transformation journeys. Specializing in e-commerce platforms, SEO, content marketing, and data-driven campaign management, Emediong combines technical expertise with creative problem-solving to deliver measurable results. Throughout their career, they have developed and executed comprehensive digital strategies that increase online visibility, drive qualified traffic, and boost revenue for businesses across various industries. Passionate about staying ahead of digital trends and emerging technologies, Emediong regularly shares insights on e-commerce best practices, marketing automation, and customer engagement strategies. Their practical approach focuses on sustainable growth and building lasting customer relationships in an ever-evolving digital landscape. When not optimizing campaigns or analyzing metrics, Emediong enjoys exploring innovative marketing technologies and mentoring aspiring digital marketers

Lucy Rhead

Lucy Rhead is part of Gtech's E-commerce and Digital Marketing team, creating helpful guides and content to make choosing the right home appliance easier. From vacuum comparison charts to product care tips, Lucy writes the kind of advice she'd want to read herself.

When she's not writing about the best ways to tackle pet hair (a subject close to her heart as owner of two cats, Maverick and Rooster), Lucy's planning her next travel adventure or experimenting with new recipes. She's passionate about sharing practical tips that genuinely help people get the most from their Gtech products.

Emily Bridgewater

Gtech PR Manager

Emily Bridgewater joined Gtech as PR Manager to share the story behind Britain's most innovative cordless home appliances. From the company's Worcester headquarters, Emily connects journalists, influencers, and media outlets with Gtech's award-winning products - from the revolutionary AirRAM vacuum cleaners to the versatile garden tool range.

Emily's role spans traditional PR and product launch campaigns. She's passionate about showcasing how Gtech's engineering team creates solutions that make home cleaning easier, lighter, and more sustainable. Whether it's arranging product testing, coordinating press events, or responding to media enquiries, Emily ensures Gtech's innovation reaches the people who matter most - homeowners looking for better ways to clean.