Power Through Everything: Why we’ve turned vacuuming into a movement

At Gtech, we believe in innovative technology that makes life easier and more fulfilling. So, we're incredibly proud to launch not just a product, but a special initiative that embodies our way of thinking. 
 
For us, our new AirRAM 3 Pink Edition isn’t just a high-performance cordless vacuum. It’s a powerful symbol of strength, resilience, and hope. 

As you might expect, the AirRAM 3 Pink Edition comes packed with advanced cleaning features including patented AirLOC technology, an Auto-Cleaning Filter and Forward Inertia Drive. It guarantees a strong and confident clean. But this exclusive new vacuum has an extra special purpose.  
 
Inspired by women living with breast cancer, in elegant statement pink, the AirRAM 3 Pink Edition is more than just an appliance. It's a testament to the power of the breast cancer community and a commitment to making a tangible difference. For every AirRAM 3 Pink Edition sold, Gtech will donate 20% profits to cancer research through our trusted charity partners, Worcestershire Breast Unit Haven, Cancer Research UK and Macmillan who all do pioneering work, locally and nationally.  

We understand that breast cancer touches countless lives, and it's an issue close to our hearts. 

This campaign is close to home, inspired by our Managing Director Jothie Walford’s diagnosis with Stage 2 breast cancer earlier this year. Despite ongoing treatment, Jothie continues to lead with strength and has inspired our Power Through Everything campaign. A reminder that resilience means something different to everyone.

“Every day in the UK around 150 people receive a diagnosis of breast cancer. Nothing could have prepared me for mine, or just how many of my friends and colleagues have their own story to tell. I’m proud to launch this product and hope it inspires women – and men – to keep pushing forward. The theme of our campaign is Power Through Everything, and I’d love to see the hashtag all over social media. The more people get involved, the more we can achieve. We’ve set ourselves an ambitious fundraising target of £100,000. I’d love to smash that!” 

When you choose Gtech’s Limited Edition AirRAM 3 Pink Vacuum, you’re not just investing in a great product. You’re becoming part of a powerful movement and contributing directly to groundbreaking cancer research, helping to fund the vital work that can lead to early detection, improved treatments, and ultimately, a cure. We hope you love it and thank you. 

Together, we can power through everything and make a real difference. Follow the campaign on @gtechsocial #PowerThroughEverything