SUPPORT & SPARES
Between overgrown bushes, grass that always seems a bit too long, and tricky to care for plants, gardening can feel impossible. But it doesn’t need to be that way!
In fact, there are plenty of gardening tools that’ll have your garden looking as fresh as a daisy - excuse the pun – in no time at all!
From the best garden power tools to the smaller garden must haves, we’ve got 12 gardening essentials to help keep your garden in tip-top shape.
We love reading your product reviews, but there’s something extra special about seeing how our products are working for you in real life. That’s why we’re inviting you to share video reviews of your Gtech products on social media.
These videos help new customers understand how our products perform in real homes, from real people, with real results. Whether you’re showcasing how easily your AirRAM glides across the carpet, or how compact your lawnmower is to store away. Your honest voice makes all the difference.
Even if you’ve never posted a video before, don’t worry, we’ve broken it down so anyone can do it.
At Gtech, we believe in innovative technology that makes life easier and more fulfilling. So, we're incredibly proud to launch not just a product, but a special initiative that embodies our way of thinking.
For us, our new AirRAM 3 Pink Edition isn’t just a high-performance cordless vacuum. It’s a powerful symbol of strength, resilience, and hope.
Between dirty football boots, messy puppies, and even messier little ones, it’s quite easy for mud stains to appear on your carpet. But there’s no need to panic when they do.
While mud stain removal can be a bit of a pain, especially when you just want to spend your weekend relaxing, we’ve got some tips to make it super quick and easy. With our simple steps, you’ll be able to clean the mud off your carpet in no time at all!
Hanging up art or family photos is a super simple home improvement task to personalise and bring a bit of joy to your décor. But how do you go about hanging pictures safely?
Well, we’ve got a step-by-step guide to help you hang pictures on your wall with ease. Whether it’s dry wall, brick, or plasterboard, we’ve got all the know-how to put those photos up safely and easily.
Whether it’s kids leaving their lidless colouring book pens on the floor or a stray pen spilling from the pencil case to the carpet – ink stains happen.
But there’s no need to panic, as getting ink out of the carpet isn’t as tricky as you may think! In fact, with just a bit of elbow grease and the right ingredients, you’ll have a lovely clean carpet in no time at all!
A good hair day makes all the difference between a great day and a not-so-great day. But when the morning rush is already, well, a rush, it can be tricky to find time for your hair.
In fact, our research revealed that 55% of people spend a maximum of 10 minutes on their luscious locks – not a lot of time, but still plenty to create the perfect hairdo! So, we’ve put together a list of easy hair styles that you can do within those 10 minutes.
For many, finding that first strand of grey can feel a little daunting. In fact, although it's such a natural part of life, our survey revealed that almost 1 in 5 of Brits see it as their biggest hair frustration.
In particular, those aged 55-64 are most worried about their hair turning grey. That’s why, we’re breaking down the reasons why we go grey naturally, how it changes over time, and the best ways to care for and style your silver strands with confidence.
Between biscuit crumbs, pet hair, and nuisance bits of dust, your sofa can get mucky. And while cleaning a leather sofa is simple (just a quick wipe will do), there’s a few more steps to think about when it comes to cleaning a fabric sofa.
But don’t worry! We’ve got all the know-how to help you clean your sofa in no time at all - you’ll be relaxing on fresh fabric quicker than a flash!
If you’re passionate about gardening, then you’ve likely come across those sleek-looking striped lawns and wondered how on earth they do it. Well, we’re here to show you how.
Just to quickly note, you might’ve read up on this yourself and seen people using garden tools like a roller to achieve this clean look, but you don’t actually need one. You can easily get stripes on your lawn without a roller by using the humble lawnmower!
Looking for a fun way to use your garden and save a bit of cash on the weekly shop too? Well, then starting your own vegetable garden is just the DIY gardening task for you!
If you’re an avid gardener, then you may have your own little patch of veggies sprouting away already. But if you’re new to gardening or you’ve recently moved from a flat to a house with a lovely outdoor area, then we’ve got some veg garden ideas to get you started.
While you should take care of spillages straight away, we know that sometimes smaller household tasks like cleaning pasta sauce or coffee from your carpet can get put off.
So, with the spillage now set, how do we go about removing these stains? Well, while it may be simple when it comes to cleaning a hardwood floor, there are a few more steps to consider for getting tough stains out of the carpet.
Not to worry, as we’ve got all the cleaning know-how to get your floor clean and tidy once more!
While vacuuming is the UK’s favourite cleaning task, those hair strands clinging to your carpet can make it feel like an uphill battle.
Whether it’s pet hair or human, those stubborn strays manage to weave themselves into the fibres, refusing to budge with your normal vacuum routine.
But don’t worry, we’re here to help! With our easy step-by-step guide, you’ll make short work of removing hair from the carpet. The best part? You don’t need any fancy tools or cleaning products to get started – just a few household essentials and a little know-how.
Pretty plants and flourishing flowers might bring a bit of joy to your day, but did you know some of them may actually be toxic for our furry friends?
While tulips are poisonous to cats and lilies might leave your dog feeling under the weather, there’s no need to worry! There are still plenty of pet-friendly plants out there just waiting to spruce up your indoor and outdoor spaces.
To help get you started on your garden of dog and cat-friendly plants, we’ve pieced together a list of 10 pet-safe plants for your home!
We all love our pets – in fact, they’re essential members of the family! But when our four-legged friends are shedding, it can feel like a losing battle when constantly removing pet hair from your carpet.
And us pet owners know just how tricky pet hair removal can be; fur makes its way deep into carpet fibres, and it sticks like glue to sofas. Of course, a cordless handheld vacuum sorts this out, but for occasions where you need a bit of a deeper clean, we’ve got a few top tips!
So, from how to get rid of cat hair to removing dog hair from the carpet, our cleaning tips have got you covered.
From a quick blow-dry before work to a full styling session to prepare for a night out, heat is a common feature of our haircare routines.
In fact, our survey on haircare habits revealed that 48% of people use heat on their hair at least once a week. However, while these heating tools could provide that salon-ready finish, using them too often could cause heat-damaged hair.
To help, we’ll chat through what heat-damaged hair looks like, as well as how you can keep your hair looking and feeling its best.
Is there anything more frustrating than a bad hair day? Well, if our survey is anything to go by, the UK certainly thinks not!
From stubborn greys and scalp irritation to not having the time (or patience) to style it, we’ve delved a bit deeper into how Brits really feel about their hair and haircare routines. We’ve also provided some expert advice and time-saving hacks to help you love your routine again!
Moving house is always an exciting time – even when you’re just moving from one rented property to another.
But before you can fully settle into your new home, there’s one last (often dreaded) task to tackle: making sure your old property is spotless.
To help, we’ve pulled together the ultimate end of tenancy cleaning checklist to help you tackle every room efficiently and leave your home looking its best.
What’s the secret to getting a good night’s sleep? Giving your mattress a good clean! So, that's why we’ve put together a simple guide to cleaning your mattress, below.
From how to wash your curtains safely in the washing machine, to removing mould from your curtains without the washing part, continue reading, here for how to wash your curtains with ease!
By choosing the right plants and giving them a bit of TLC, you’ll find there’s plenty of veg you can plant from the comfort of your own backyard. For 11 easy vegetables to grow in UK gardens, read here.
Whether you’re looking to clean your vacuum filter or wondering how to clean a vacuum cleaner that smells, we’ve all the deep cleaning vacuum tips for you here.
In this article, we will talk through our favourite small garden ideas to help you bring your gardening dreams to life. So, before you grab your trusty trowel, read our small garden tips, below.
From sorting your daily cleaning checklist to tips that make your household chore list easier to tackle, continue reading, below, to get cracking on your own realistic house cleaning schedule.
From fresh coffee spills to the deeper set stain, our tips and tricks will show you how to tackle a coffee cup mishap with ease, as well as how to remove old coffee stains from your carpet.
What if we told you that gardening and cleaning burns calories - sounds like a dream, doesn’t it? Well, it may actually be true! So, let’s look at just how many gardening calories you can burn, whether a good old vacuum is exercise, and if general housework counts as exercise, below.
Gtech's third generation AirRam has launched with Gtech boss Nick Grey claiming it’s the company’s ‘best-ever vacuum’. And it seems customers agree – rating the AirRam 3 an average of4.9 out of 5 stars from 241+ reviews.
From using a carpet cleaner on your mattress to cleaning your oven with bleach, we’re here to debunk some popular cleaning hacks so you don’t have to experiment with your to-do list!
For the best way to clean your blinds, the best way to clean venetian blinds, and some top tips for washing vertical blinds or fabric blinds, read our article.
With steps to navigate and wires getting in the way, we know vacuuming the stairs is one of the more taxing household chores. But lucky for you, we’ve got tons of tips to make cleaning carpet steps much easier!
From the basics like what a good suction power for a vacuum cleaner is, to the more technological aspects, such as what is voltage and what is airflow, you can explore all the vacuum specifications here.
Want an immaculate-looking hedge? Well, you may need to consider a few garden hedge cutting laws before breaking out the trimmer.
Gtech scooped two awards for its latest products at the USA’s largest homeware trade show.
The firm was commended for its new wet/dry mop, the Orca, and the yet-to-be-released AirRam 3, at Chicago’s Inspired Home Show (IHS).
Both products won the show’s ‘Best of IHS’ awards, a major coup for Gtech after a 15-year absence from the trade show circuit.
The show, which is North America’s largest homeware trade expo, was also an opportunity for the firm to demonstrate some of its other products including the AirRam Platinum, and its popular gardening range.
Nick Grey, owner of Gtech, says: “We were really excited to go out to the US and showcase our latest innovations – along with some of our other hero products. But to win awards for both the Orca and the AirRam 3 was the icing on the cake.
“We look forward to building on our success out in Chicago and growing our customer base in the USA – it’s a big and exciting time for Gtech.”
At the end of last year, Gtech announced it was embarking on a major growth strategy which includes expanding into new markets with the latest innovation.
Nick added: “Gtech is committed to growing its product range and market, and our early success in the US is just the start.”
Barbecues, garden parties, and sunbathing – summer is right around the corner. So, let’s get your garden guest-ready to get you straight to the summer fun!
However, there’s a lot to consider when prepping your garden for summer. Along with cutting the grass and pruning flowers, there’s also hedge cutting and bush trimming to take care of. And whether you’re looking at how to trim hedges, or when to cut a beech hedge, you’ll want to get it right first time. To get your garden prepped for the warmer weather and learn how to trim a hedge like a pro, read our top hedge cutting and bush trimming tips, below.
Knowing how to keep your lawn looking its best all year round comes with tons of questions. Whether it be how often you should mow your lawn or when to start cutting grass again after winter, lawn maintenance can be tricky to master. From when to start cutting grass to how to cut grass, give your lawn the wow factor with our lawn maintenance tips and lawn care calendar.
Gtech is on a roll!
We’ve teamed up with the new PAW Patrol movie, PAW Patrol: The Mighty Movie.
Hollywood-based Paramount Pictures gave Gtech a special mission to help promote the new film which has included an EPIC new TV advert, customer competition, and marketing campaign.
As part of the partnership, the AirRAM Platinum got a mighty makeover - with every customer purchasing the product this month receiving an exclusive PAW Patrol sticker pack to customise their vac and turn it into a mighty cleaning machine.
The sticker pack features all the key characters from the hit children’s TV and film series including Marshall, Chase, Rubble and Skye.
Nick Grey, owner of Worcester-based Gtech, said: “There were some obvious synergies between Gtech and Paw Patrol: The Mighty Movie, since all our vacuums are built for busy households whether that’s with kids, pets, or both.
“When your own pups – kids or pets – have made a mighty mess, there’s only one thing to do… Get The Gtech Out!”
Gtech has become a proud sponsor of Sheffield United Football Club.
On Friday (August 25, 2023), Gtech announced it will become Sheffield United's men’s first team sleeve sponsor for the 23/24 Premier League season.
The sponsorship marks the beginning of an exciting collaboration that will bring together two organisations with a commitment to excellence, teamwork, and innovation.
The Gtech brand featured on the shirt sleeve on Sheffield United's iconic jerseys for the first time at Sunday's (August 27, 2023) fixture against league champions Manchester City.
The partnership between Gtech and Sheffield United will not just be limited to branding on jerseys. Both organisations are committed to initiatives that promote education, technology literacy, and youth development and extends Gtech's strong commitment to sports, community engagement, and technological advancement.
Nick Grey, Gtech's owner, said: "I’m absolutely delighted to join forces with the Blades as their proud sponsor.
"This partnership is a testament to our shared values of pushing boundaries, embracing innovation, and striving for excellence. We believe that our cutting-edge home technology and the blades fanatical support for their club will create a winning combination both on and off the field.”
Paul Reeves, United's head of commercial, said: "We are excited to welcome Gtech into the Sheffield United commercial portfolio.
"Gtech are a global leader for high performance home appliances and their dedication to technology development. This partnership will not only strengthen Gtech's visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities."
Whether it’s fur on the carpet or shedding on the sofa, being a pet owner is a constant cleaning challenge. So, it’s important to invest in a reliable pet vacuum cleaner to effectively tackle the task of removing pet hair.
Choosing the right cordless vacuum cleaner is a big decision and can be a daunting task, especially with the overwhelming number of options available in the market. Gtech and Dyson are two prominent brands that have revolutionized the cordless vacuum industry. In this comprehensive deep dive, we will delve into the features, performance, and value offered by Gtech's cordless vacuums, to help you make an informed decision on which vacuum cleaner to buy.
Gtech was founded by inventor Nick Grey in 2001, and is now well established as an industry leader in cordless innovation. Nick's first invention, the world's first cordless carpet sweeper, laid the foundation for Gtech's success. Since then, Gtech has expanded its product range to include cordless power tools, garden tools, and even a massage bed. With a dedicated in-house engineering team, we continue to push the boundaries of cordless technology and are constantly working on new innovations.
Were proud to be a British brand, with our headquarters located in the picturesque Worcestershire countryside. All Gtech products are designed and developed in the UK, keeping British homes and conditions in mind. This ensures that Gtech cordless vacuum cleaners are specifically tailored to tackle the cleaning challenges faced by households in the UK.
Our commitment to innovation and engineering excellence sets us apart from the competition. Read on to see why.
- Weight distribution: Our flagship product, the Gtech AirRAM, features a unique design that keeps the weight on the floor, making it lightweight and easy to manoeuvre. This innovative design allows for effortless cleaning without straining your wrists or arms.
- Direct Dirt-to-Bin technology: By eliminating the need for tubes, our vacuums ensure that power is used where it's needed most. The direct dirt-to-bin technology prevents blockages and ensures uninterrupted suction power.
- Air Loc technology: All Gtech cordless vacuum cleaners are equipped with Air Loc technology, which collects large debris on the forward stroke and forms a seal on the backstroke. This feature ensures efficient cleaning and prevents debris from scattering.
- Extra features: Our newest technology, the AirRAM Platinum boasts additional features such as Anti Hair Wrap, which uses a built-in comb to keep the brush bar clean and free of tangled hair, and Forward Inertia, which allows the vacuum to pull itself forward, making cleaning effortless.
- Premier quality: Gtech's commitment to excellence is not limited to its products but extends to we run our business, ensuring we deliver the highest quality products and services to our customers.
Now that you've decided to purchase a Gtech vacuum, you might be wondering which model is the best fit for your needs. Let's explore Gtech's range of cordless vacuums and help you find the perfect one.
Gtech offers stick vacuums, which are lightweight and designed for easy manoeuvrability. Stick vacuums are ideal for quick clean-ups and reaching tight spaces. If you're looking for a versatile vacuum that can clean both floors and above-floor areas, Gtech stick vacuums are the way to go. Alternatively you could go for our upright vacuums which cannot clean above-the-floor, but are well built to handle your daily cleaning task. And for handheld cleaning just team up with our matching handheld vacuum.
If you mainly have hard floors in your home, the Gtech AirRAM is the perfect choice. Its strong suction power effectively removes dust and dirt hidden between floorboards, ensuring thorough cleaning. The AirRAM's low-profile design also allows for easy cleaning under furniture and in hard-to-reach corners.
In terms of weight, we offer some of the lightest vacuum cleaners on the market. Just look at our HyLite 2 bagged vacuum, which is only 1.6kg.
Gtech vacuums feature "hands-free" emptying systems. Both Gtech AirRAM and Multi vacuums use a slider that forces dust and dirt out of the dust bin.
If you have pets at home, then Gtechs range of K9 pet hair vacuums are a great option. Designed with pet owners in mind, Gtechs unique AirLOC technology picks up large debris on the forward stroke and embedded dust and pet hair on the backward stroke. All K9 pet cordless vacuums are fitted with replaceable scented cartridges so you can keep your home smelling fresh and odour free.
Gtechs standard and K9 AirRAM models have a runtime of 40 minutes, however the new AirRAM Platinum has a runtime of 60 minutes. Couple that with the Multi Platinum with a runtime of 30 minutes and thats 90 minutes of whole home cleaning!.
Gtech's AirRAM upright vacuums feature a unique filtration design that prevents dust from escaping, ensuring cleaner air in your home.
When it comes to price, Gtech vacuums offer a more affordable option compared to other brands. The Gtech AirRAM Mk2 is available at only £229.99, making it an attractive choice for the budget-conscious shoppers that don't want to compromise on performance.
Conclusion...if you're looking for an affordable option that excels at hard floor cleaning and offers lightweight manoeuvrability, then a Gtech cordless vacuum cleaner is a solid, budget friendly, feature packed solution.
Staff Gtech swapped the day job for the recording studio to sing the jingle for the company’s latest TV advert.
Jenna Webb, Ellen Cakebread, Alice Greany, Tezza Williams and Liam Hughes joined Gtech owner Nick Grey to record ‘Get The Gtech Out’.
The catchy jingle was written in-house and accompanies Gtech’s new advert showcasing its range of floorcare and garden equipment – including the latest AirRam Platinum.
Recording took place at a studio in the Worcestershire countryside before the soundtrack was put to visuals put together by Gtech’s creative team.
Jenna, aged 24 and a customer excellence representative from Worcester, said: “The ad was a pleasure to be a part of. I had great fun, and it was so nice to collaborate with other departments at Gtech to create a catchy jingle.”
Meanwhile, Liam, 22 and one of Gtech’s quality engineers, added: “It was definitely a very creative step up from my usual job here at Gtech, it was interesting to see the studio where we recorded the vocals - Nick even mentioned it may have hosted Black Sabbath at one point in their career!
“It was nice to be able to participate in something that will now be used in the future to help drive the increasing success of the company.”
Nick, the well-known face of the Gtech adverts, said: “Our staff here at Gtech are one of our biggest assets and it was great for some of them to be involved in areas of the business they wouldn’t normally be part of.
“The new advert and jingle is catchy, and one we hope will stick in people’s heads – and encourage them to Get The Gtech Out!”
Gtech is not the first company to use its own staff to feature in its adverts. Halifax famously used its staff including the unlikely star Howard Brown in a campaign which ran between 2000 and 2008.
Watch the new ad here.
The Worcester News reported the story. Read it in full
The economic outlook is looking brighter again after it took a battering from the outbreak of the war in Ukraine, the owner of Gtech has told the Worcester News.
Nick Grey told Chief Reporter James Connell that after 'a fairly quiet January and February' sales had begun to pick up again.
He attributed economic struggles and cost of living crisis to the pandemic followed by the outbreak of war in the Ukraine.
However, he said he was feeling positive about the future; his optimisim supported by Gtech's purchase of its own £6 million, 100sqft warehouse in Corby, Northamptonshire.
Gtech currently uses third party premises - also in Northamptonshire - but will move stock to the new facility in the next six months.
Read the full story here
Gtech's customer excellence department has featured on a prime time TV programme.
The Tonight programme, presented by Paul Brand and screened on ITV, visited Gtech earlier in the year to film its customer service staff at work.
The topic of the weekly current affairs programme was how big companies deal with customer queries - and whether they use chatbots. It was screened on Thursday, March 23, at 8.30pm.
Gtech boss Nick Grey and Head of Customer Excellence Hassaan Kassim were both interviewed for .
Watch Gtech on the Tonight programme here
The full episode is available on ITVX here
Gtech boss Nick Grey has told the Worcester News he'll never stop inventing.
Chief reporter James Connell visited Gtech HQ and took photographs of Nick as he jotted ideas down on a sketch pad.
The interview was part of Gtech's 21-year anniversary, and Nick reflected on two decades of successful business.
He said he was 'immensely proud' of his staff in Worcester who provide 'great customer service and great products'.
Looking to the future, he made his commitment to sustainability, and is working to design a vacuum that lasts 20 years.
Read the full interview here
Gtech boss Nick Grey has shared the story of his success in a new podcast.
Nick looks back at 21 years of Gtech in the hour-long podcast produced by the Design & Technology Association.
From his childhood to Gtech's early days in a Worcestershire garage to the multi-million pound business he now runs, Nick dicusses what makes him tick.
He also lifts the lid on the recent 10-year sponsorship deal with Premiership team Brentford FC.
Nick is interviewed by Design & Technology Association's chairman Tony Ryan - himself a Brentford fan.
Listen again here
Gtech boss Nick Grey told the BBC News that 'the next 12 months are going to be tough'.
Nick was interviewed by the BBC for its report on the shrinking of the UK economy.
The report stated that the economy is likely to have tipped into recession despite being temporarily buoyed by November's World Cup.
The BBC visited Gtech HQ filming around the offices and interviewing Nick, with the report featuring on the BBC News bulletin throughout the day on Friday, January 13.
Despite admitting the economic climate is tough, Nick expressed cautious optimism saying; "We're just trying to make sure we do the basics well, and that when all this blows over, we're positioned well to grow and recover."
Read the full BBC report here.
Gtech staff are being given a one-off payment of £1,000* in time for Christmas, to help with the rising cost of living.
The announcement was made to the firm’s 162 employees after the UK rate of inflation hit a 40-year high of 11.1%.
The rising cost of living which has seen household bills soar has been attributed to inflation outstripping wage growth exacerbated by increases in taxes.
Gtech’s CEO Nick Grey says: “If there is one time of year that people need a bit of extra help, it’s before Christmas.
“I was one of seven children and I know how difficult it can be to make ends meet so we want to give our workforce as much help as we can.”
Gtech joins a number of businesses pledging to help its staff with the rising cost of living via one-off payments, including Nationwide, Virgin Money and BT.
A study by advisory firm BDO showed that half of UK businesses are giving one-off bonuses to support workers through the cost-of-living crisis. The survey involved 500 leaders of medium-sized businesses.
* The payment was pro-rata for part-time staff or those who have not yet worked for Gtech for one year.
Nick spoke to BBC Hereford & Worcester about the one-off payment. Listen again here
The story was also reported in the Worcester News here, and on the BBC here
Gtech's ProLite has been named the best handheld vacuum of 2022 by experts at the Good Housekeeping Institute (GHI)
Testers at the GHI loved how well it picked up crumbs and debris and said it was 'ideal for bigger households'.
The Gtech ProLite MM001 was one of 11 different handheld vacuums tested, and was awarded a whopping 94/100.
"This handheld is a trusty and intuative buy," said the experts.
Buy your ProLite MM001 for £129.99 now
Black Friday is the best chance to bag a bargain, Gtech boss Nick Grey told Ideal Home.
In a chat with the UK's best-selling home decorating magazine, he told writer Jullia Joson that Black Friday had now overtaken the Boxing Day sales in terms of when is best to
Nick says: "Black Friday is now easily the biggest sale day of the year. With sales up to five times those of the traditional Boxing Day or January sales, it is definitely the one where the biggest savings are offered."
Read the full article here
Take a look at the gtech black friday bargains here.
Businesses can efficient whatever the size, Gtech's Nick Grey tells Management Today.
After finally generating profit, there’s usually one thing at the top of a founder’s mind: growth, writes Management Today reporter Oriana Rosa Royle.
But while pumping money into growing a business can generate increased output and consumer demand, if you're not careful, it can also lead to poor financial discipline and overspending.
Looking back on Gtech’s growth and expansion phase, its founder and CEO Nick Grey says “the company was out of control” when turnover shot up from £4m in 2011 to £120m by 2017. Because at the same time, the home and garden cordless company’s spending went through the roof to £1.7m per month.
Today, Gtech runs consistently below £400,000 per month. Here’s how Grey broke the high-spend, high-growth cycle.
“It's very difficult for an owner and the business itself to keep control of everything when you’re concentrating on growth. And we grew very, very fast.
People got into the habit of getting more money to spend each year - and they were spending it. I read them the riot act and said: “I don't know how we've spent that much money, but that isn't funny. We don't need to run the business at that level.” Fast forward to today, Gtech ran on £394,00 last month.
To paraphrase Einstein, leaders should focus on the value over the cost of things. We aim to make everything the most valuable it can be. This is true for each operation at Gtech. The key outputs for our business are the design of our products, the quality of our products, our customer service and efficient marketing. If the cost isn't adding value to those four key pillars, then we shouldn't be spending it.
£1.7m was a silly number from a company that had grown very fast and wasn't being prudent. We still have the same standard of everything. In fact, our products are more reliable now statistically than they've ever been, and they last longer. We answer the phone quicker than we ever did. It's just we spend less money on things that are not valuable.
We were overspending because things were going phenomenally well and we were focusing on harnessing that growth. But all great growth spurts come to an end. Businesses need to focus on being efficient, whatever their size.”
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